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Three
sites.

Each one taken apart: what it had to do, the one decision that shaped it, and what is actually on the page.

  1. 001 MJH Spray Solutions On-site spray coating · Halifax
  2. 002 Pristine Padel Court maintenance · UK-wide
  3. 003 Misunderstood Men’s eczema skincare · own brand
The MJH Spray Solutions home page: “Don’t replace it. Respray it.” set huge in white and orange across an angled charcoal panel. mjhspraysolutions.co.uk

The brief

A sole operator working out of a van, spraying uPVC windows and doors, kitchens, commercial units, plus surface repairs and mastic. Everything the business had was painted on the side of the van. The site had one job: make the phone ring.

The decision that mattered

Give every page a different skeleton. Not a different colour — a genuinely different structure. The home page is a numbered grid with a sticky spec column; uPVC runs full width around a spray-versus-replace comparison; commercial bleeds edge to edge; repairs is a narrow centred column and the only light page on the site.

It is more work than one template repeated five times, and it is the difference between a site that looks bought and a site that looks made.

What’s on it

Twenty-nine photographs of real jobs, eight of them paired into drag-to-compare sliders you pull with your thumb. A filterable gallery. A tap-to-call bar that follows you down every page on a phone. Deployed flat to Cloudflare, because subfolders kept getting lost on upload.

The Pristine Padel home page: “Keeping padel courts clean, safe and match-ready” beside a before-and-after slider on an indoor court. pristinepadel.co.uk

The brief

Specialist cleaning and maintenance for padel courts, sold to clubs and leisure operators rather than households. A different buyer entirely: somebody with a budget, a committee, and courts that cannot be closed on a Saturday.

The decision that mattered

Lead with the schedule, not the clean. A club does not want a one-off tidy-up, it wants to stop thinking about the courts. So the page sells three maintenance plans up front — monthly, bi-monthly, one-off — with add-ons underneath, and every button on the page goes to the same place.

What’s on it

A four-step Court Health Check that turns a first visit into something concrete. An FAQ answering the two questions every venue asks: how often, and will you close my courts. And an enquiry form that captures venue, location, court count and preferred frequency before anybody has typed a sentence — so the first reply can already be specific.

The Misunderstood home page: “Take back your skin” set large in white and blue over a dark navy ground, beside the No. I Barrier Repair bottle. misunderstoodskin.co.uk

The brief

This one is mine. I have eczema, I spent years cycling through prescriptions that managed it without solving it, and I built the brand I wanted to exist. Which means I have sat on the other side of this table — as the person paying, deciding, and waiting.

That is the whole reason it is on this page. Every web designer will tell you they understand your business. I have had to sell something of my own to strangers, and it is a different kind of understanding.

The decision that mattered

Prove the problem before selling the product. Four cited statistics sit above the range — how many adults have eczema, how many say it affects their mental health, how many steroid prescriptions the UK issues a year — each with its source printed underneath.

What’s on it

A three-product range with one still on a waitlist rather than pretending otherwise. A founder’s story doing work no product page can do. A “what you won’t find” section that says no to four things on purpose. Built on Shopify, because it sells and takes money — the one job a plain static site is the wrong tool for.

Yours could be next.

Tell me what you do and what the site needs to make happen. One fixed price, from £350.

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