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Three
sites.

Each one taken apart: what it had to do, the one decision that shaped it, and what is actually on the page.

  1. 001 MJH Spray Solutions On-site spray coating · Halifax
  2. 002 Pristine Padel Court maintenance · UK-wide
  3. 003 Misunderstood Men’s eczema skincare · own brand
The MJH Spray Solutions home page: “Don’t replace it. Respray it.” set huge in white and orange across an angled charcoal panel. mjhspraysolutions.co.uk

The brief

A sole operator working out of a van, spraying uPVC windows and doors, kitchens, commercial units, plus surface repairs and mastic. Everything the business had was painted on the side of the van. The site had one job: make the phone ring.

The decision that mattered

Give every page a different skeleton. Not a different colour. A genuinely different structure. The home page is a numbered grid with a sticky spec column; uPVC runs full width with a spray-versus-replace comparison at its centre; commercial bleeds edge to edge; repairs is a narrow centred column and the only light page on the site.

It is more work than one template repeated five times, and it is the difference between a site that looks bought and a site that looks made.

What’s on it

Twenty-nine photographs of real jobs, eight of them paired into drag-to-compare sliders you pull with your thumb. A filterable gallery. A tap-to-call bar that follows you down every page on a phone. Deployed flat to Cloudflare, because subfolders kept getting lost on upload.

The Pristine Padel home page: “Keeping padel courts clean, safe and match-ready” beside a before-and-after slider on an indoor court. pristinepadel.co.uk

The brief

Specialist cleaning and maintenance for padel courts, sold to clubs and leisure operators rather than households. A different buyer entirely: somebody with a budget, a committee, and courts that cannot be closed on a Saturday.

The decision that mattered

Lead with the schedule, not the clean. A club does not want a one-off tidy-up, it wants to stop thinking about the courts. So the page sells three maintenance plans up front: monthly, bi-monthly and one-off, with add-ons underneath, and every button on the page goes to the same place.

What’s on it

A four-step Court Health Check that turns a first visit into something concrete. An FAQ answering the two questions every venue asks: how often, and will you close my courts. And an enquiry form that captures venue, location, court count and preferred frequency before anybody has typed a sentence, so the first reply can already be specific.

The Misunderstood home page: “Take back your skin” set large in white and blue over a dark navy ground, beside the No. I Barrier Repair bottle. misunderstoodskin.co.uk

The brief

This one is mine. I have eczema, I spent years cycling through prescriptions that managed it without solving it, and I built the brand I wanted to exist. Which means I have sat on the other side of this table, as the person paying, deciding and waiting.

That is the whole reason it is on this page. Every web designer will tell you they understand your business. I have had to sell something of my own to strangers, and it is a different kind of understanding.

The decision that mattered

Prove the problem before selling the product. Four cited statistics sit above the range: how many adults have eczema, how many say it affects their mental health, how many steroid prescriptions the UK issues a year, each with its source printed underneath.

What’s on it

A three-product range with one still on a waitlist rather than pretending otherwise. A founder’s story doing work no product page can do. A “what you won’t find” section that says no to four things on purpose. Built on Shopify, because it sells and takes money, the one job a plain static site is the wrong tool for.

Yours could be next.

Tell me what you do and what the site needs to make happen. One fixed price, from £350.

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